Email and Lifecycle marketing
The business: SaaS, technology and finance
The scope: Worked with various creative and lifecycle marketing professionals to review and improve email marketing campaigns, from nurture sequences to referral and revenue expansion campaigns.
The outcome: Refreshed subscriber flows for Worldpay to lift open rates to 11%, delivered a Finance eDM that generated over $70,000 in loan applications and contributed to Podium’s holiday campaign that achieved $85,000 in expansion revenue within 10 days.
Deliverables: eDMs, text marketing, in-app messages, flyers and more to inform and engage customers. Examples available below.
City Finance: Black Friday 2024 eDM (generated $70,000 in loan applications)
Podium: AI auto employee flyer (body copy, headings, CTAs and product demo images). Collaborated with the Marketing Operations Manager on various lifecycle campaign improvements. Open rates averaged 25%, while a holiday-focused revenue expansion campaign added $85,000 additional revenue in a ten-day period.
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