Weekly and monthly financial markets updates
The business: Caleb & Brown
The scope: Researching and writing monthly markets reviews and outlooks for one of Australia's leading crypto brokerages.
The outcome: Tripled the company’s readership to 26,000, with open rates between 35% and 40%.
Deliverables:
Weekly roll up: Crypto sell pressure eases on cool CPI print
Monthly outlook: Crypto continues to wax and wane on global macro
