FinTech content creation: articles, op-eds, website copy, and white papers
The business: Spenda (ASX: SPX)
The scope: Starting with short-form content that clearly communicates the features and benefits of their solutions, the engagement expanded to thought leadership and long-form content to position the company and its team as leaders in the B2B payments and business finance landscape.
The outcome: Lead generation, brand awareness, and positioning the business and its leaders as experts in the industry.
Deliverables:
Blog posts covering business topics and technical overviews
Long-form thought leadership articles for industry publications
Website copy communicating solutions and features and benefits across several industries
White papers and guides to drive lead generation
“We've been working with Nicola since 2020 on an ongoing retainer and consider her an absolute asset to the team. She is able to easily work with limited information to produce compelling content to support our marketing initiatives and build our profile in the B2B payments space. Nicola has been instrumental in helping us create engaging white papers, blog posts, thought leadership pieces and website content. Thank you, Nicola. You are an absolute gem!” - Ola Polczynski - Marketing Manager, Spenda.
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