Crypto content creation: articles and op-eds, website copy, and digital content audit
The business: Amber App
The scope: Starting with educational articles and opinion pieces that covered Bitcoin, cryptocurrency, banking and financial services, and how the economy works (and doesn’t work), the scope expanded to include an audit of the company’s digital channels to identify ways they could have a more consistent brand voice.
The outcome: Educating website visitors, audit and recommendations to support the team’s next iteration of brand identity.
Deliverables:
Digital content audit and recommendations (website, all social channels, community channels, e.g. Telegram)
Brand tagline options to support the company’s next stage
Articles and opinion pieces covering a range of Bitcoin-related topics:
More recent work
