B2B content for a SaaS and asset finance company
The business: Quadrent
The scope: The marketing team was targeting new business in the freight and logistics, education, and mining and natural resources sectors. To build trust with these audiences, the team needed content to demonstrate an understanding of these sectors and the challenges that decision-makers face.
The outcome: An increase in organic traffic, with one article being the most viewed ever, along with lead generation.
Deliverables:
Three-part article series for each sector
Freight and logistics samples:
“Our recent campaign targeting the transport and logistics sector included blog content, an informational PDF document, email marketing and sponsored content on LinkedIn. Nicola's content is high-quality, her understanding of finance and accounting is strong, and her strategic thinking ensures our blog content for industry campaigns is an effective component in driving lead generation. One of Nicola's pieces is our most viewed blog post ever, with 80% of traffic coming through organic search.” - Marty Jaynes - Marketing Manager, Quadrent.
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